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Clear Rx Medication System

One day, Deborah’s grandmother took her grandfather’s medicine by mistake. Her name was Helen. His was Herman. Same initial – H Adler – and the pill bottles looked alike.

This incident resulted in the ClearRx System for Target. From the color coded rings to identify each family member to the intuitive and easy-to-read label, ClearRx is designed for people who take prescription medication.

Industrial Design: Klaus Rosburg

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