We have been working with First Aid Beauty since its inception in 2008. FAB founder Lilli Gordon enlisted us to develop an identity and brand packaging for her line of effective skincare essentials.
Working closely with her team on packaging, merchandising, web and print ever since, we have watched her brand grow for four blockbuster years at Sephora.
Our goal was to couple clear and important information with the brand’s “rescue and preserve” spirit. We created an iconic system buoyed by a life preserver logo.